Maapilim

The situation

Based in Tel Aviv, Maapilim creates grooming essentials using natural oils and extracts found in the Mediterranean Sea and throughout the region. These ingredients have been used in the region for thousands of years and are known for their benefits to skin and hair. Maapilim uses innovative technologies and historic knowledge to combine the best of past and present in making their products. In 2017 Maapilim decided it was time to enter the U.S. market.

The solution

As a company based outside of the U.S., Maapilim knew it needed to enter the American market but the task seemed daunting and expensive. They also needed to mobilize quickly to take advantage of the holiday shopping season. We worked with Maapilim to develop their custom designed website on the front end while setting up their backend fulfillment system as well. We took delivery of their product in our warehouse and began fulfilling orders in less than 45 days. Since then we have formed a strong partnership and continue to be their physical presence in the United States. They have been featured in many publications as a grooming brand and their product line continues to grow. We continue to support their growth efforts, helping refine and improve their site and operations.