Semrush

MARKETING THROUGH MERCHANDISE

Expanding Brand Reach and Customer Engagement for Tech

Company Background

Semrush is a leading SaaS company that offers a comprehensive suite of tools for digital marketers to optimize their online presence, conduct market research, and gain insights into their competitors’ strategies. Their services cater to a wide range of businesses, helping them achieve results in search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing.

The Challenge

Semrush faced several challenges with their previous vendor in managing their online store. They required an online store that would focus on marketing and brand promotion rather than sales and profit. Additionally, they needed to expand their shipping regions and improve the overall customer experience for their users.

The Solution

We took over the management of Semrush’s online store and implemented several key strategies to address their challenges. This included managing and updating the store with discounts, new products, and theme updates. We also offered products at cost for marketing purposes, ensuring that the primary focus was on promoting the Semrush brand.

To cater to Semrush’s event and tradeshow needs, we developed a collection of quick-turn products, allowing them to be agile in their marketing efforts. Furthermore, we expanded shipping regions and ensured a smooth customer experience by including Duties and Taxes wherever possible.

What We Did

eCommerce Sales and Distribution Programs
Product-based Marketing and Customer Engagement Programs
Store Management and Updates
Product Development for Events and Tradeshows
Shipping Expansion and Improvement

Results

Through our collaboration with Semrush, we achieved several positive outcomes. We increased brand visibility through the use of Semrush swag, ensuring that their marketing efforts were effective. We also enhanced the customer experience by expanding shipping regions and providing a smoother shipping process. Lastly, our quick-turn collections for events and tradeshows helped Semrush successfully execute their marketing initiatives, further solidifying their position as a leading SaaS company in the digital marketing industry.

Unboxing Swag Magic: Our Approach

Part Of Your Team

Teamwork

Our team works as an extension of your team, offering knowledge and experience. You'll work with industry experts who have worked on hundreds of successful merchandise projects.

We've Been Around

Experience

Since we’ve been doing this for a while, we know exactly what it takes to elevate a brand with swag. We have the expertise, experience, and tools to make, manage, and deliver your merch.

Swag Management Tech

Phantom

We masterminded and developed proprietary swag-management tech called Phantom Commerce - a B2B ordering and fulfillment app and eCommerce solution for digital stores.

It’s a Long-Term Thing

Sustainability

We don't just solve a problem and move on. We’re with you for the long haul. Our mission is sustainable growth beyond the initial launch. If you are successful, so are we.